What We Do

Capabilities built from operator experience.

Decades of hands-on experience in games production, publishing, and cross-border operations — translated into strategic capabilities that deliver real outcomes.

Not a Traditional Consulting Firm

GoodDay isn’t a traditional consulting firm. The team operates from direct experience — building games, managing productions, publishing titles, and navigating cross-border partnerships across China and global markets. That operator perspective shapes everything we do.

Our Capabilities

End-to-End Support Across Strategy, Operations, and Partnerships

Strategic Advisory

Greenlight evaluation, portfolio strategy, and market-entry planning. We help partners make informed decisions about where to invest time and capital — grounded in real production and publishing experience.

  • Production feasibility assessment
  • ROI and risk modeling
  • Market positioning guidance

Cross-Border Operations

Navigating China’s games ecosystem requires operational fluency, not just market research. GoodDay bridges language, culture, regulatory, and business practice gaps so partnerships can move forward with confidence.

  • China market entry strategy
  • Regulatory and compliance navigation
  • Localization and cultural adaptation oversight

Production Intelligence

Proprietary evaluation frameworks measuring up to 57 success factors across gameplay, narrative, technology, and team capability. Used for pre-investment due diligence and ongoing production health checks.

  • 57-factor game creation measurement
  • Production milestone tracking
  • Team and pipeline assessment

Partnership Design

Structuring meaningful partnerships between international companies and Chinese counterparts. From co-development deals to publishing agreements to event-based matchmaking.

  • Co-development deal structuring
  • Publishing partnership facilitation
  • ChinaJoy and event-based programs

Let’s Explore What’s Possible

Whether you’re evaluating a new market, structuring a cross-border partnership, or seeking production intelligence — we’d welcome the conversation.

Get in Touch